Fresh Bucks Incentive Program

In 2015, in partnership with the Kate B. Reynolds Charitable Trust, we launched the Fresh Bucks consumer incentive program; which doubles the buying power of EBT shoppers at participating farmers’ markets. In 2016 and 2017, more markets joined the Fresh Bucks program, and returning markets saw dramatic growth. RAFI-USA expanded the Fresh Bucks program in 2019 through funding from the USDA FINI grant program.   

Current Market Partners Include:

  • Access Connect Mobile Market, Greenville, NC
  • Durham Co-op Market, Durham, NC
  • Edenton Farmers Market, Edenton, NC
  • GRRO Mobile Market, Henderson, NC
  • Garysburg Farmers Market, Garysburg, NC
  • Historic Marion Tailgate Market, Marion, NC
  • Lenoir County Farmers Market, Kinston, NC
  • Local Motive Mobile Market, Wilmington, NC
  • Market Square Farmers Market, Reidsville, NC
  • Morganton Farmers Market, Morganton, NC
  • Nash County Farmers Market, Rocky Mount, NC
  • Spring Lake Farmers and Heritage Market, Spring Lake, NC
  • Washington District Market, Washington, NC
  • Windsor Farmers Market, Windsor, NC
  • Wilmington Farmers Market at Tidal Creek, Wilmington, NC

What are Fresh Bucks?
Fresh Bucks tokens are extra market dollars for SNAP/EBT users to spend on fresh fruits and vegetables at the market. Fresh Bucks double the buying power of SNAP/EBT users at the market. For each dollar a SNAP user withdraws from their account to spend at the market, they will be matched an additional dollar, up to a total of $20 Fresh Bucks.

Pictured: Front & Back of Fresh Bucks Tokens

How Farmers Market Customers Can Use Fresh Bucks:

  • Similar to SNAP/EBT tokens, Fresh Bucks tokens come in $1 increments and no change is given.
  • Eligible items: fresh fruits and vegetables only.
  • Fresh Bucks tokens do not expire until the end of the market season. If a customer does not use all of their tokens one day, they can bring them back on their next visit!
  • Fresh Bucks tokens can be matched up to $20, once per market day.

Get Involved:

  • If you live near one of these markets, please spread the word to friends, family and community members.
  • Support RAFI-USA with a donation to support our program.

Farmers Market Technical Assistance:

Although RAFI-USA is only able to partner with 12-15 local markets each year to offer the Fresh Bucks program, we are available to help markets assess other strategies to help increase food access for customers. For technical assistance on:

  • Accepting SNAP/EBT at the farmers market
  • POS terminal equipment options
  • Building up market capacity
  • Fundraising and sponsorships for incentive programs
  • Or other food access strategies

contact Lisa at [email protected].

A Guide to SNAP/EBT for NC Farmers Markets

Made possible through the USDA-NIFA Food Insecurity Nutrition Incentive program. For additional information contact RAFI-USA at: (919) 542-1396 or [email protected]

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