Webinar: Crop Planning

Webinar: Crop Planning

October 16, 2025 2:00 pm ET

RAFI presented a practical session on crop planning on October 16, 2025, focusing on aligning your production with buyer demand. Guest speakers Taylor Holenbeck from Happy Dirt, a farmer-owned produce distributor based in Durham, NC, and Tou Lee from Lee’s One Fortune Farm in Western North Carolina shared strategies for planning diverse, profitable crops across the growing season — from staple vegetables to specialty Asian varieties — to help farmers maximize both productivity and profit.

Speakers

Lee’s One Fortune Farm

Lee’s One Fortune Farm is a small family-owned farm located in the foothills of the Appalachian Mountains in McDowell County. The Lee family is part of a community of Hmong farmers. The Hmong people are native to Laos and Vietnam, and many came to the United States as refugees after the Vietnam War. Western North Carolina is home to one of the largest Hmong communities in the United States. Lee’s One Fortune Farm specializes in growing Asian produce. They sell their produce at farmers markets where they encourage customers to try foods that they may have never had before!

Taylor Holenbeck

Taylor Holenbeck is Grower Services Coordinator at Happy Dirt in Durham, NC, and Agribusiness representative on the administrative council of Southern SARE. When Happy Dirt began in 2004, local and organic produce was not easy to find in this corner of the country. Together with a small group of farmers they set out to solve this problem. Today, they proudly partner with hundreds of farmers and customers throughout North America.