Tobacco Communities Reinvestment Fund, in the Field
This Saturday morning, I got the chance for a fun-filled site visit at the Fayetteville Farmers’ Market. This farmers’ market located near the downtown area of Fayetteville is full of optimism about the opportunities that the Market’s Tobacco Communities Reinvestment Fund community grant provides. Leadership of this farmers’ market constructed their proposal to use these funds to help pay for the salary of a market manager.
The market in Fayetteville is growing quickly, and the vendors thought it would benefit greatly from a market manager. Arnold Allen, the vice president of the Market, informed me that Christal Deloatch, the newly hired market manager of the Fayetteville Farmers’ Market, was a great hire and will be a long term asset to the market. Allen explained that Deloatch had a strong background in marketing and she would be a person who can strategize marketing plans for this market to attract customers. Deloatch will also maintain a consistent presence as a liaison to relay customer needs to vendors.
The Fayetteville Farmers’ Market, which is located at 325 Franklin Street, is a market of diverse vendors. At the market, there were pony rides available, snow cones to purchase, watermelons and berries, and most of the usual produce you will find at any farmers’ market. The location of this farmers market is located in front of the Fayetteville Transportation Museum. Allen stated during the visit that this location is perfect because the market receives traffic from the museum, and the museum receives traffic from the market. It is great to know that two local fixtures for the Fayetteville community can aid each other as the way the farmers market and the transportation museum perform for each other.
If you are in the Fayetteville area, please support local farmers and stop by the Fayetteville Farmers’ Market. Their website is https://www.thefayettevillefarmersmarket.com.