RAFI-USA  

E-Bulletin #13

May 2003

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Victory for Organic Standards

Effective Consumer Tactics

New Coalition, the NOC

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 Victory for Organic Standards

By Steve Etka, Consultant to NOC

 

It is not uncommon in the Congressional budget process in Washington for extraneous "riders" to be tacked on at the last minute to appropriations bills.  Often these riders are controversial provisions that would not survive if they were to be subject to an up or down vote on the House or Senate floor.  Instead, the riders are often attached as barnacles to large "must pass" bills during Conference Committee consideration, where there is little time for the public to learn of the inclusion, and little or no opportunity to strip the rider from the larger bill before it is passed.

 

In February of this year, the organic agriculture community learned this lesson first hand when a last-minute rider was added to the Fiscal Year 2003 Omnibus Appropriations bill.  At the behest of Fieldale Farms, a poultry company in Georgia, a provision was added to the bill (requested by Rep. Nathan Deal R-GA and helped by Speaker Dennis Hastert  R-IL)  that would undermine the integrity of the hard-won national organic standards.

 

Offensive rider

Specifically, Section 771 of the Fiscal Year 2003 Omnibus Appropriations bill would have allowed livestock producers to label their products as certified organic, even if they did not use 100 percent organic feed, if the costs of the feed exceeded 200 percent of the cost of conventional feed.

 

Within days of enactment of the offending feed rider, legislation was introduced in the Senate by Senators Leahy of Vermont and Snowe of Maine (S.457) and in the House by Congressman Farr of California and Kind of Wisconsin (H.R.955) to repeal the rider, and restore the integrity of the standards.

 

Thanks to strong grassroots support and media outreach, the response was overwhelming (see consumer tactics below).  The Senate bill garnered 69 cosponsors and the House bill 103 cosponsors.

 

Wild Seafood

During the Senate consideration of the Supplemental Appropriations Bill to Fund the War in Iraq, Senators Leahy, Craig of Idaho, and many others offered the Senate organic feed rider repeal bill as an amendment. During the discussions, Chairman of the Senate Appropriations Committee, Ted Stevens of Alaska saw an avenue to further his long-standing efforts to have wild seafood, particularly wild Alaskan salmon, certified as organic. Again Senator Leahy worked to modify the Stevens' provision to ensure that the public and the National Organic Standards Board are fully involved in any standard-setting process with regard to wild seafood.

 

Signed into law

When the House and Senate Conference Committee met to resolve the differences between the two versions of the Wartime Supplemental Appropriations Bill, the House leadership objected to the non-war provisions added by the Senate including the organic provisions.  However by the end of the day, both organic provisions (the Leahy organic feed rider repeal and the Stevens organic seafood measure) remained in the final package, which was signed into law by President Bush on April 16th.

 

The repeal of the organic feed rider a mere 55 days after its enactment was a significant victory for the organic community in general, and helped to send the message to Congress that efforts to undermine the integrity of the organic standards will not be taken lightly.

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Effective Consumer Tactics

When something works so that ordinary people can have an immediate effect on legislation, we all need to take a close look at the tactics used by the winners. Some citizens have nearly given up on having a voice anymore in their political life when well-paid lobbyists are known to roam the halls of Congress to work against them.

 

Yet, despite the fact that the Iraq war dominated the news when the special rider to loosen the organic standards was tacked onto an appropriations bill in Congress, grocery stores and concerned consumers went to work to defeat it.

 

Whole Foods Markets distributed 1 million legislative action cards to their customers at their 143 stores telling them how to contact their members of Congress and what to say to repeal the rider.  They directed people to their website to learn more as the fastest way to instruct the populace. "The outpouring was tremendous," said Sarah Kennedy, mid-Atlantic director of marketing for Whole Foods.

 

Wild Oats, which has about 75 stores nationwide, launched a similar grassroots campaign. They put letters in their stores for customers to sign. They contacted other retailers and producers in their districts who sell organic foods. The uniting concerns were the attack on the standards that have been in the making for almost two decades and the trickery that was attempted.

 

Even the mainstream food industry rushed to get onboard since the organic lines of food are increasing on their shelves as well from "traditional" companies such as Frito Lay, General Mills, and Tyson Foods.  While only about 2 percent of the food supply in the United States is grown using organic methods, during the past decade sales of organic products have shown annual increases of at least 20 percent, according to the Organic Farming Research Foundation, making it the industry's largest-growing sector.

 

"What's been striking to me is that [when] this rider was kind of added, I think that there was this sense that this was a niche market, a sidelined group of crunchy granolas that didn't have much political clout, and if you wanted to go in and mess with the standard, who was going to stand in your way?" said Steve Etka, consultant for the new National Organic Coalition. 

 

"The industry is finding its voice here in Washington," said Michael Sligh, Director of RAFI-USA's Sustainable Ag Project and the first chairman of the National Organic Standards Board.  "There is a growing sense in the Senate and in the House of a need for informal working groups on organics - a positive sign that this is something that needs to be taken seriously," he said.

 

(Quotes and notes from Roll Call Inc., April 9, 2003,  "Political Game of Chicken" by Suzanne Nelson)

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A New Coalition, the NOC

Shortly after the organic feed rider was enacted, RAFI formally joined with the Center for Food Safety and the Humane Society of the United Sates to create the National Organic Coalition (NOC).  NOC is  "a national alliance of organizations working to provide a voice for farmers, ranchers, environmentalists, animal welfare activists, consumers and others involved in organic agriculture."

 

The goal of the coalition is to assure that organic integrity is maintained, that consumer confidence is preserved and that policies are fair, equitable and encourage diversity of participation and access.

 

Each of the organizations participating in the Coalition's core planning group have organic agriculture reform as an organizational priority and have agreed to donate resources to the Coalition. Contributed resources include financial support, staff/volunteer time, and organizational support. RAFI-USA has agreed to play a coordinating role, bringing together partners and raising funds for the Washington-based consultant, Steve Etka.

 

Each partner participates in periodic conference calls and members of the core planning committee  communicate with their membership and participate in larger events focused on organic agriculture reform as needed.

 

The repeal of the organic feed rider was the first order of business for the new Coalition, and proved that even with few organizations involved, NOC could be effective.  Throughout the process, NOC worked very closely with the Organic Trade Association and the National Campaign for Sustainable Agriculture. 

 

 

 

The NOC is now turning its attention to the Fiscal Year 2004 appropriations process, and efforts to seek adequate funding for important organic programs at USDA and to assure that USDA uses its funds according to the guidelines laid out by the Organic Foods Production Act of 1990.

 

For the National Organic Coalition to continue to be an effective voice in Washington, it is important that other like-minded organizations join the effort. Organizations interested in joining the NOC are encouraged to contact Michael Sligh:  msligh@rafiusa.org

 

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Bulletin edited by Mary Clouse - 919-545-0945 ; clouses64@yahoo.com

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